HOOPLA was born in Portland, Oregon in 2012. I started by teaching myself simple back stitch in order to make some holiday gifts, and soon I was sending my work all over the world (you guys! ♥). My style has evolved to combine traditional stitches with a looser, more painterly style, using threads as brush strokes to achieve greater variation in texture and detail. 

Embroidery looks simple and elegant, but a lot of work goes into placing each mindful stitch. Ya gotta have a ton of patience. Some projects take one or two hours at most, while other things may take days to finish. I'm into both; I love and find satisfaction in the entire process of creating each piece. Everything you see here is made by me alone, and I love it that way- for now!

I'm inspired by everything that nature makes. I love using color when I'm not stitching dogs and cats, but I'm always stitching dogs and cats...

My mother is from the US and my father's family is from outside of Guadalajara, MX. I grew up in Oregon but have always felt a strong pull toward my Mexican home. My work will be taking me that way soon and I am so excited to share with you!

Some of my previous clients include Erin Fetherston, Katie Daisy, Simone Harouche, and Swift Co. for Stouffer's, plus countless lovers of animals, the natural world, and magical moments everywhere. 

Thanks for coming by, HOOPLA LOVES YOU!